Cookie Policy | Lowell Hotel

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Cookie Policy

Cookie Policy for Lowell Hotel

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Aró Digital Strategy

ASP.NET_SessionId
General purpose platform session cookie, used by sites written with Microsoft .NET based technologies. Used to maintain an anonymised user session by the server.
JSESSIONID Session
The JSESSIONID cookie is used to store a session identifier so that New Relic can monitor session counts for an application. The cookie value is generated by Jetty. Session duration
https://docs.newrelic.com/docs/browser/new-relic-browser/page-load-timing-resources/new-relic-cookies

Google Analytics


_ga 2 years
_gat_aroDevTracker
_gat_AroHotels
_gid up to 2 years
_gat_DevTracker
Used to distinguish unique users by assigning a randomly generated number as a client identifier on the website and booking engine. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
https://www.google.com/policies/technologies/types/
_gat Session
Used to throttle the request rate - limiting the collection of data on high traffic sites.
NID up to 6 weeks
The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on.
DV up to 6 weeks
Google ad personalisation
CONSENT 20 Years
Cookie consent setting.
1P_JAR 1 week
These cookies are used to collect website statistics and track conversion rates on the booking engine.
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=en-US

Google Tag Manager

_hjIncludedInSample Session
Determines if the user's navigation should be registered in a certain statistical place holder.

Google Optimize 360

_gaexp up to 90 days.
Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.

Facebook Pixel Code

tr Session
This helps us track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads.
fr 3 months
Facebook tracks Facebook users with a cookie (fr) that is used to deliver a series of advertisement products such as real time bidding from third party advertisers.
Read More about Facebook Cookies

Freshmarketer

Freshmarketer collects information about how you use our website so we can improve it for you in future. This information is not personally identifiable.
zarget_user_id 1 month
Assigns users an anonymous ID so that they can be distinguished from each other.
zarget_visitor_info 1 month
_zg* Session
pageViewCookie Persistent
test Persistent
zarget_visitor_location Persistent
Used to determine which version of the website the user is viewing and from where.

Google AdWords

ads/ga-audiences Session
Used by Google AdWords to re-engage visitors based on the visitor's online behaviour across websites.
collect Session
Used to send data to Google Analytics about the visitor's device and behaviour across devices and marketing channels.
https://www.google.com/policies/technologies/types/

Double Click

DSE,DSID, IDE session d uration
Used for retargeting, optisimisation, reporting and attribution of Google advertisements.
https://www.google.com/policies/technologies/types/

Typekit

p.gif Session
Typekit uses a tracking image from this domain to calculate font usage and pay foundries appropriately for the use of their fonts.

Email: reservations@lowellhotel.com
Telephone: 1.212.838.1400
Cookie Policy | Lowell Hotel